“Uh, thanks. Who are you?”
Valid question. I am a digital native who has spent his life as a teacher, ambassador, and advocate for all things digital. When this collided with an education in industrial-organizational psychology and business at Penn State, a digital marketer was born.
“Ok. And what do you do?”
I took over the stagnating communications department of my family’s financial services business and rebuilt it from the ground up to be one of the most digitally pioneering brands in the industry and a 2011 Inc. 5000 honoree. I am a fan of simple design, user-friendliness, and the radical idea that brands should treat their customers as actual people. It is this kind human-centric approach to marketing and brand communications that I strive to cultivate in the organizations in which I work.
In my free time, I read voraciously about all things social media, web, branding, marketing, technology, and science. I’ve also used my free time to learn quite a bit of front-end coding and sometimes use this website as a sandbox to test out the latest things I’ve learned (apologies in advance if you happened upon this site in the middle of some of my experimentation!). Finally, when the day’s work is behind me, I enjoying kicking back with a good movie or TV show and a glass of craft beer or bourbon.
“Cool. So now what?”