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IMC Campaign Proposal for St. Jude Children’s Research Hospital

IMC Campaign Proposal for St. Jude Children’s Research Hospital

For the capstone course of the WVU Integrated Marketing Communications Masters’ program, I created an IMC campaign for St. Jude Children’s Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It was among a select few proposals chosen to be sent to directly to St. Jude for presentation.

 

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December 4, 2015