As much as I loathe corporate jargon and axioms, there is one that I believe continues to hold water: “the customer is always right”. However, I believe that this principle can be further simplified to the more abrasive albeit easier-to-apply “shut up and listen”. You see, with all of the pundits and self-proclaimed gurus multiplying on the blogosphere—and yes I realize the irony of saying this on a blog—many companies have forgotten to listen to the group of people who best knows what the customer wants: the customers themselves.…

The ubiquitous presence of social networks today makes it exceedingly easy for anyone to share anything on the web with anyone else they choose.  Twitter has brought the sharing content of any sort, from the most inspiring TED Talks to Bubb Rubb’s whistletips, to within just one click. This social media phenomenon is called content curation, and the ease of sharing it represents can have its downsides for those of us trying to establish a presence as a subject matter expert on the web.…

The promotion of social profiles is now becoming a core focus of brand advertising. http://ow.ly/68Xg5 #nytimes…